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Resume

Career Summary

2018 - Present

Marketing Supervisor

  • July 2019 - March 2021

Marketing and Product

Operations Manager

  • March 2021 - Present

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Marketing Specialist

  • October 2018 - July 2019

World Travel Holdings

Wilmington, Massachusetts

(REMOTE)

  • Managed strategic marketing, brand management, partner marketing, and product marketing; as well as ownership of the marketing budget

  • Led a cross-functional department including marketing, product operations team, and temporary project teams

  • Merged market research, company data, & consumer insights to develop marketing strategies aimed at division revenue goals while driving our customer-first messaging

  • Lead strategic planning for expanding existing customers; increased repeat guest leads by 33.3% from 2019-2020

  • Optimize commercial strategy; improving average selling price by 12.6% from 2018-2019 and 18% from 2019-2020

  • Act as an internal consultant creating integrated, revenue-driving marketing plans with partner brands

  • Be the marketing technology expert, driving efficiencies, and applying technology and data solutions

  • Manage the technology & data planning process, creating and overseeing the marketing and product needs roadmap

  • Project manage and build relationships with internal teams including, development, PR, sales, and operations - as well as executive leadership, external agencies, suppliers, and strategic partner brands

2014 - 2018

Marketing Communications Manager

Learning Designs, Inc.

Troy, Michigan

  • Used  market research along with primary consumer research to evaluating new business initiatives and identify company growth opportunities

  • Develop strategic relationships with client's executive leadership communicating product/service value

  • Led a marketing & sales team with direct & indirect report

2012 - 2014

Tour Director

Adventures by Disney

Glendale, California (REMOTE)

  • Facilitated tours domestically and internationally for guests, managed vendor relationships, and launched new itineraries and media trips

  • Delivered presentations for groups of 10 to 150 guests and travel advisers in collaboration with the Disney Parks and Resorts sales team

2011 - 2014

Guest Relations Host

Walt Disney World

Lake Buena Vista, Florida

  • Responsible for handling guest inquiries, requests, and comments while upholding the Disney brand service standard

  • Maintained an elite level of service while acting as a full-service concierge for overnight guests

Career

Consulting Experience

2021 - Present

Chief Marketing Officer

Frizzmo

South Lyon, Michigan

  • Manage marketing planning, budgeting, and reporting

  • Develop and execute an ongoing strategy and ensure monthly, quarterly, and yearly targets are met.

  • Own marketing strategy including positioning, messaging, branding, segmentation

  • Utilize internal data, industry trends, and research to segment and define target markets, refine product value proposition, and implement the best market entry strategy

  • Participate in business and financial model discussions contributing to the development of the company

2020

Marketing Coordinator

Professionals C.A.R.E.

Orlando, Florida

  • Assist in the development and implementation of the brand strategy as well as support the development of tactics

  • Plan and manage webinars by identifying, assembling, and coordinating requirements, developing schedules and assignments, and coordinating mailing lists

2013 - 2016

Project Administrator

Technology Highway L3C

Brighton, Michigan

  • Project managed the National I-Corps Program at Lawrence Technological University

  • Mentored entrepreneurs in the development of value propositions through customer discovery 

  • Facilitated customer discovery, concept prototyping, and testing - from low to high fidelity

Consulting

Education

2018 - 2020

Walsh College

  • Detroit Economic Club Young Leader

Masters in Business Administration (M.B.A)

Troy, Michigan

2006 - 2011

Ferris State University

B.S. Business, Public Relations

Big Rapids, Michigan

  • NCAA-II Collegiate Athlete: Volleyball

  • Public Relations Student Society of America Member and Head of Event Committee

  • NCAA-II All-Academic Team

  • Deans List

Skills

Hard Skills

  • Marketing Strategy

  • Campaign Management

  • Marketing Analysis

  • Data Analysis

  • Brand Management

Soft Skills

  • Leadership

  • Curiosity

  • Problem Solving

  • Creativity

  • Collaboration

Education
Skills
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